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Company Outline

 Nouvelle Vague Co., Ltd. (Nouvelle Vague is French for "new wave")
  ◇ Representative Director Kumiko Yoshida
  ◇ Year Founded 1986
  ◇ Capital 10 million yen
  ◇ Business Type Public relations agency
  ◇ No. of Staff Members 8
  ◇ Address 3-7-5 Ebisu-minami, Tokoen Mansion 502
          Shibuya-ku, Tokyo 150-0022
          TEL: 03-5722-1418
          FAX: 03-5722-1407
  ◇ Bank of Account Mizuho Bank, Kitazawa Branch
  ◇ Affiliated Groups Nippon Public Relations Association
      Japan society for corporate communication studies

Businesses Handled

◇ PR (Public Relations) Activities
Fiduciary obligations (surrogate business for public relations)

As the counter for public relations concerning enterprises, we plan and commence various surrogate duties such as media relations, publicity, news release creations, creation of company reports and PR magazines, clipping activities, hearing activities, events, etc.

Consulting (PR consulting)

PR consultants with extensive career history plan PR duties, produce programs, and train and advise PR staff members.


Businesses Handled (Continued)

◇ Projects (short-term programs)
Event projects

Planning and operation of new product release announcements, exhibitions, reception parties, press releases, press parties, fashion shows, etc.

Seminars and lecture meetings

We handle planning, operation, commencement of seminars and lecturer meetings as well as scheduling lecturers centering on cultural and prominent figures. In addition, we also operate seminars for those specializing in marketing, those academically experienced, management consultants, PR consultants and risk management consultants, etc.


Businesses Handled (Continued)

Media training

PR activities for enterprises can only be realized when there is a vision and the faces of the top executives are made clear. We also handle press conferences by top executives, etc. even for emergencies, as well as speech training for interviews.

Planning, editing and production

Planning and editing of PR magazines, company reports and magazine articles (editorial advertising), planning and production of publications, and planning and production of pamphlets and catalogs.

Marketing research

Unique proposals for "publicity surveys" with newsy topics which reflect the period to social surveys for CI activities and research for product planning, sales and marketing activities
In particular, we have been rated highly for our business results concerning group and depth interviews.


Main Company Characteristics

◇ Among various fields, we specialize mainly in fashion (jewelry and apparel) and beautification (cosmetics) and with various business records.
◇ Concerning media, we specialize mainly in women's magazines, newspapers, etc. We also place importance on the existing network with many reporters and editors.
◇ The representatives are familiar with the French culture and language. We have various records concerning businesses with enterprises and groups relating to France. Moreover, we have a web of personal connections with many cultural figures.
◇ In the fields of media training, risk management and Internet, we provide high quality services with the use of outside staff as the brain.

Client(Example)

【 Beauty 】

Perfume Givenchy  Lion  TAYA  HABA  Sonia Rykiel
Nihon Loreal  Tony&Guy  Arsoa  Kanebo Cosmetic  Sisley
Dr.Murad USA  Kose  Socie World   Nagase Beauty Care
RoC  Pola  Marycohr   Akasaka CS Clinic
C'BON   The Body Shop

【 Brand 】

Bally (Watch) Panerai (Watch)  NEXT(Apparel)
Versace(Watch) Givenchy(Apparel)  Gucci(Watch) 
LANCEL(Bag)  KRIZIA(Apparel)  Charles Jourdan(Shoes&Bag)
Alain Manoukian(Apparel)  GUESS?(Apparel)  Reebok(Shoes)
Piero Guidi(Bag)  MCM(Bag)  Timberland(Shoes&Apparel)
Lands End  NKSH(Consumer Products)

【 Jewelry & Tableware 】

FRED  Man Fredy  Royal Doulton  Mererio de mere
Elcandor  Mauboussin  Cartier  Dee beers (DTC)
Monnikendam  Frey Wille

【 Other 】

・ Foods
・ Healthcare
・ Tourism
・ IT


 

Copyright © 2003 NOUVELLE VAGUE